Persuasive campaigns
in seconds

Powerful campaigns made by
behavioural science and AI,
guaranteed to increase sales.

Decade of proven
behavioral science

Proven for India's leading banks, insurers, telcos and global organizations.

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Fast. Accurate. Effective.

Everything you need to launch behaviourally-optimised campaigns that actually convert.

WhatsApp, SMS & RCS campaigns in seconds

Generate multi-channel persuasive campaigns ready to launch instantly

Guaranteed to increase sales

Every campaign is engineered to convert, backed by five decades of behavioural science research proven to work.

Customised to your brand

Every persuasive campaign is tailored to your tone, voice, and brand guidelines.

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Founder

Anand Damani
Behavioural Scientist

Anand Damani is one of India's leading behavioural scientists. Since 2013, he has been delivering winning campaign results for India's best companies by applying behavioural science to acquire, retain and upsell customers. His work keeps getting featured in media like TIME, BBC, Forbes, The Economist and CNBC.

Before practising as a behavioural scientist, Anand worked in advertising, sales and marketing — serving clients like Unilever, P&G, Cadbury, Asian Paints and L'Oréal. PERSUAIDE has been developed based on 13 years of proven behavioural science results delivered across several projects for clients, five decades of empirical research on human behaviour, combined with the most powerful AI models in the world.

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Anand Damani - Founder & Behavioural Scientist